Are you a new influencer just starting out, or are you a pro looking for inspiration? In this blog post, you will get information that is relevant to you anyway. You will understand the step-by-step actions needed to create a perfect media kit, oriented on getting the brand deals and partnerships (even if you don't have tons of followers).

I will share with you the 5 steps to create an aesthetic and clear influencer media kit. As an experienced influencer and content creator, I've worked with many brands, and I know that having a great media kit is essential to landing those partnerships.

You also can watch my YouTube video about Influencer Media Kit tips:

Keep it concise, simple, and minimalist. You know that my style is minimalist, but it is not only because I personally prefer simple aesthetics. But more because less is more and when you highlight the most important information - it will be seen better and clearer, rather than if it would be crowded with information and just would disappear.
Brands receive a lot of media kits, so it's important to keep yours concise and to the point. Stick to the essential information.

The first step to creating a perfect influencer media kit is to define your branding. What sets you apart from other influencers in your niche? What are your core values and beliefs? What kind of content do you create? What style do you have? These are all important questions to ask yourself as you develop your personal branding. By defining your personal brand, you'll be able to communicate your value to potential brand partners.

• what are your values?
• what kind of emotions do you want people to feel?
• what meanings do you carry?
• what is your niche?
• what is your target audience?
• what is your style?

You can use digital templates to highlight your personal branding with fonts and colors that will highlight your style. I sell digital templates on my website. If you want to get inspiration or buy templates from me - you can find the links in the description below.

Brands want to see data and analytics that demonstrate their reach and engagement with their audience. This includes things like your follower count, engagement rate, website traffic, and social media impressions. Use tools like Google Analytics and social media insights to gather this data, and be sure to keep it updated on a regular basis.

If you are a new content creator and influencer and you don't have a big reach - it is not a problem. Then you can show the brands that you create valuable content or that your audience is very engaged.

The forth step is to highlight your best content. Your media kit is your portfolio - it should showcase your best work, so choose content that aligns with your brand and demonstrates your creativity and expertise. This could include things like your most popular blog posts, YouTube videos, or Instagram posts, and photos. Use high-quality visuals and clear, concise copy to make your content stand out.

Of course, it is important to showcase your collaborations. Brands want to see that you have experience working with other companies and that you can deliver results. Include case studies or testimonials from past brand partners, and highlight the success of those collaborations.

This will demonstrate your ability to create high-quality content that resonates with your audience and drives engagement.
If you don't have any collaborations yet, both gifted-based or paid - then you can show content that you can create at home with just things around you.

Finally, the fifth step is to provide contact information. Your media kit should include clear and concise contact information, so that brands can easily get in touch with you. Include your email address, social media names, and website name, and make it easy for brands to connect with you.

So those are the five steps to creating a perfect influencer media kit. Remember to define your brand, gather your metrics, highlight your best content, showcase your collaborations, and provide contact information.

By following these simple steps, you'll be able to create a media kit that showcases your value and attracts brand partnerships.

Thanks for watching, and I'll see you in the next blog post!
Don't forget to follow me on Instagram @arina.voy

See you next time,
Arina