Soft Visuals Blog

Home Tour | Soft Minimalism Apartment in Stockholm of Pella Hedeby

Together with the Swedish brand Read The Label we have visited the home of interior designer and stylist Pella Hedeby. Her works and lifestyle are all filled with Scandinavian design, minimalism, and simplicity.

Pella is an interior designer who lives in a modern apartment in Stockholm. She has created a space that feels like a subtle mix between old and new with furniture from Scandinavian brands.


Pella lives in an incredibly beautiful wooden construction house outside of Stockholm, filled with air and aesthetics. Pella shared some of her daily life routines. And secrets of how to keep home look harmonious and cozy without a lot of effort.

favorite thing about the apartment

Pella says that her home is an unpretentious place that reflects herself and allows her to "just be". What Pella loves most about her home is the light from the large windows and the smart apartment layout.

Pella's apartment has a very open floor plan, with no walls separating the rooms. This makes it feel larger than it actually is, and it's easy to imagine how many people could fit in there at once. The kitchen has plenty of cabinet space, and there's enough counter space for two people to cook at once. The living room has a cozy feel with its simple furniture and warm lighting.

The best part? It's all designed around a great view — you can enjoy gorgeous views of the forest from all windows!

morning rituals in bed

Pella has her favorite morning rituals - yoga class in the bedroom after the tea ceremony from her favorite teapot, Sori Yanagi. These are the little things in life that she appreciates. She also loves slow mornings in bed on weekends and hugs and plays with dogs.

Pella's favorite room is her bedroom. She likes the soft light in it, which creates a relaxing atmosphere.
Her work is always filled with air and simplicity. You know how much I love minimalism and even more so in the interior. The most important thing that Pella advises is to keep things simple.

minimalism + sustainability at home

The key to reducing the clutter in your home? Stop buying things you don't need. Instead of thinking about what will fit into your space, think about what's already there and ask yourself if it matches the vision you have for your home. If not, get rid of it!

You'll be surprised at how much stuff we all have that we don't really need. It's just taking up space — and most of the time, you don't even realize it!
Once you've gotten rid of the unnecessary items, it's time to add things back in slowly and thoughtfully. Choose authentic materials and timeless items that reflect your personality and lifestyle.

Pella advises that you analyze what you already have more often. And before buying a new one, ask yourself: “Do I really need this?” In most cases, the answer is no. And when you really need to buy something new. Choose wisely and keep high quality as your number one priority.
When making an interior design, Pella advises analyzing what you like and making a plan. Play with mood boards to get the full picture and ask yourself:
"How can I create a feeling of peace at home?"
The most important thing when starting your design is to know what you want. Maybe you want to create a space that's inviting and open, or maybe you want it to be cozy and warm. Maybe you just want it to be a place where you can relax after a long day at work, or maybe you want it to feel like an extension of who you are.

Once you've figured out what kind of vibe you're going for, then it's time to start thinking about how the space will work with other elements in your life. Do you have pets? Kids? If so, how do they interact with the space? And finally: what kind of style am I going for? Do I want something traditional or modern? Do I want my space to be clean and neat or cluttered and disorganized?

Once all these questions are answered, it's time for the fun part: figuring out how much money (and time) is needed for your interior project!
"To set the tone, I choose products, natural materials, and a monochrome colour scheme with soft, tone-on-tone shades." - Pella says
My advice to people that want to achieve a calm feeling at home is to surround themselves with a few select details and avoid things that require too much attention. And constantly reminding ourselves that "Less is all we need." Even though we've all heard the phrase "less is more." But how often do you actually put it into practice?

It's the perfect mantra to remind yourself of when you're feeling overwhelmed by the world around you or tempted by something shiny on Instagram. When you think about it, this simple phrase really does sum up what it means to live a calm, meaningful life!
For Swedes, sustainability in life is very important. For Pella, this is also important at home. She advises thinking about all our decisions and choices in life more often. Both from an ecological point of view and from a human point of view.

For example, we have to think about where the food comes from that we eat or whether it is good for us or not. We should also think about how our clothes are produced and what impact they have on people's lives. We can also think about what kind of car we drive and how much CO2 emissions it produces when driven on the road.
"We need to slow down in many aspects. And when we do this, it is easier for us to make the right decisions." - Pella says
If you are interested in a slow-living philosophy, you can read my blog post about slow-life principles.

I hope you enjoyed this home tour!
Don't forget to follow me on Instagram @arina.voy

See you next time,

Photography: Arina Voy

Video: Anastasia Zhuravliova

Questions: Arina Voy & Read The Label

Home: Stylist Pella Hedeby


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